Digital — 2023 — Newsletter platform
Pigeon Post
Pigeon Post
A brand and website for the writers everyone actually reads.
The brief
Pigeon Post had better deliverability than any competitor and a website that explained none of it. Writers landed, squinted at feature grids, and left for the brand they'd already heard of.
The move
We rewrote the story from the reader's side — 'your words, actually arriving' — and built a site that proves it: live deliverability stats on the homepage, a type system built for long-form, zero stock photography.
The noise
The homepage became the best-performing acquisition channel the company had.
Measured, or it didn't happen
+96%
visitor-to-trial conversion
2.4x
organic signups year over year
31%
drop in 'what is this?' support tickets
Next project
Loud Luggage