Campaign — 2023 — Travel gear
Loud Luggage
Loud Luggage
The suitcase campaign that refused to be carry-on quiet.
The brief
Every luggage brand sells the same airport-lounge serenity. Loud Luggage made indestructible, violently colorful cases and was marketing them like beige ones.
The move
'LOSE EVERYTHING BUT THIS' — a campaign built on chaos: cases thrown off buildings, run over by vans, dragged behind motorcycles, filmed on whatever camera survived.
The noise
The torture tests became a format. Three seasons in, customers now submit their own.
Measured, or it didn't happen
84M
video views, organic
+158%
direct revenue during flight one
12k
user-submitted torture tests
Next project
Velvet Static