Hue&Cry

About the studio

Small team,
massive volume.

The manifesto

Attention is the only currency that matters and every market is broke. Most agencies respond by sanding brands down until they offend no one and excite no one. We do the opposite. We find the one true, sharp thing about a brand and turn the volume up until the market has no choice but to listen.

How we operate

Loud is a strategy

Attention is the scarcest resource in every market we work in. Being tasteful and invisible is just being invisible with extra steps.

Taste is the filter

Loud without craft is noise. Everything we ship passes through people who care about kerning more than is medically advisable.

Measured, or it didn't happen

We put numbers on creative work because we're confident in it. Agencies that hide from measurement know something you don't.

Small on purpose

Twenty-three people, no account layer, no B-team. The people in the pitch are the people doing the work.

No account layer No B-team No safe option first No unread briefs No whispering

The people doing the shouting

Meet the noise

Jane Kott — Founder & Creative Director

Jane Kott

Founder & Creative Director

Started HUE&CRY so she'd never have to pitch a safe idea again. Nothing leaves the building without her eye on it.

Dimitri Demarcos — Director of Technology, Karaoke Champion

Dimitri Demarcos

Director of Technology, Karaoke Champion

Builds sites that load before you blink, then defends his office karaoke title like it's production-critical. It is.

Ava Huseynova — Director of Sales, Mother of Dragons

Ava Huseynova

Director of Sales, Mother of Dragons

Turns "just browsing" into signed contracts. Runs the room like the Mother of Dragons — minus the scorch marks.

Dele Akinyemi — Executive Creative Director

Dele Akinyemi

Executive Creative Director

Digs the one dangerous idea out of every brief and defends it past the point of comfort — usually yours.

June Park — Head of Design

June Park

Head of Design

Treats type like it's load-bearing, because in her hands it is. Will nudge it 2px and be annoyingly right.

Theo Marchetti — Head of Production

Theo Marchetti

Head of Production

Has thrown more luggage off more rooftops than any living producer. Still somehow delivers early.

Plus a few more who prefer making noise to being photographed.