Growth — 2024 — Training apparel
Forma Athletics
Forma Athletics
Performance marketing that finally matched the product's intensity.
The brief
Forma made exceptional gear and ran forgettable ads. CAC had doubled in a year, and the creative testing pipeline was one tired studio shot recycled across every channel.
The move
We rebuilt the growth engine around volume and honesty: 120 creative variants a month, real athletes mid-failure instead of post-victory, and a measurement model that killed weak ads in 72 hours.
The noise
Spend went up, CAC went down, and the creative team stopped guessing what works.
Measured, or it didn't happen
-44%
customer acquisition cost
5.1x
blended ROAS, up from 2.3
120
creative variants tested monthly
Next project
Pigeon Post