Campaign — 2025 — Seaweed snack brand
Kelp & Co.
Kelp & Co.
Making the ocean's weirdest snack the loudest thing in the aisle.
The brief
Seaweed snacks sell on health and apologize for taste. Kelp & Co. was about to launch into a shelf where every competitor whispered the same 'clean, green, ocean-grown' script.
The move
We leaned into the weird. 'EAT LIKE A FISH' ran across out-of-home in three coastal cities, with packaging that looked like nothing else in the snack aisle — black, typographic, unapologetic.
The noise
Retail buyers called us before the campaign finished its first flight. Weird, it turns out, is memorable.
Measured, or it didn't happen
11→340
stockists in 6 months
+47M
earned media impressions
#1
category bestseller, two regions
Next project
Nightshift Coffee